Additional Book Information
Series: Notting Hill Editions
Publication Date: October 18, 2016
From Notting Hill Editions
You and MeThe Neuroscience of Identity
What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists—until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain. Greenfield argues that as the brain adapts exquisitely to environment, the cultural challenges of the twenty-first century with its screen-based technologies mean that we are facing unprecedented changes to identity itself.
She has a rare talent for explaining science in accessible prose.
—The Washington Post
Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across.
—The Independent on Sunday
Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry.
In her lively monograph Greenfield emphasizes that our brains are plastic and can be influenced in ways that pose a risk to our moral development.
Greenfield is a lucid and thorough communicator.